Effective branding takes many forms.
From great web design, packaging design and brochure design, through to company logos, it’s important to project a consistent message to consumers.
If you are looking for an experienced graphic design company or branding agency to take your business to the next level, Marketing Quotes can put you in touch with the ideal firm. We can provide quotes to businesses in Brisbane, Darwin, Hobart, Perth, Melbourne, Sydney and most other parts of the country. Enquire today; it’s free and simple.
Looking for an experienced graphic designer?
Marketing Quotes can partner you with a professional graphic design company that can help to develop and enhance your brand image via logo, packaging and brochure design. Experienced graphic designers have an eye for detail and will work alongside you to create promotional material that speaks volumes about your business.
The forefront of your business, great logo design is critical. From choosing the colours through to creating an eye-catching design that accurately conveys your business message, and experienced logo designer can take your brand image to the next level.
If your business resides within the retail or ecommerce sector, you will be well aware of the importance of great product packaging. An experienced packaging design company can ensure your products stand out from the crowd.
Brochures, flyers, business cards and other promotional material should incorporate your company logo and complement your brand image. From brochure to business card design, a professional graphic designer will be able to create marketing material that gives your business a competitive edge.
The search engine bots need to be able to find their way around your website, and therefore the site structure needs to facilitate this.
Generally it’s best if content is presented in HTML, as the bots are able to read it in this format.
Relevant key phrases should be included in on-page content, title tags etc., however it’s important not to over-optimise.
The URL should explain what the page is about; this is also very useful for site visitors.
Considering Your Conversion Rate
A site’s conversion rate is basically the percentage of site visitors that make an enquiry or purchase. A website’s ability to convert is important, and therefore this should be considered by your web design company.
Points to consider include:
Great design. A website’s design needs to instil confidence; it needs to look professional rather than spammy. No one wants to give their credit card details to a site that looks as though it was built in the 90s!
Call to action. The call to action message needs to encourage visitors to perform a desired action – whether it’s to make a purchase, enquire by phone, or sign up to a newsletter. The call to action needs to be strategically placed and should stand out.
Landing pages. These are the pages that site visitors land on when directed from another source (e.g. a search engine). The message on a landing page needs to match the marketing message used at the source, thereby providing site visitors with information that they are expecting to see.
On-page content. The content needs to provide visitors with useful information; therefore, it needs to be well written and error free. Typography is also important. Crucial information should be at the top of the page, and user-friendly font sizes and colours should be used.
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Should your website be mobile friendly?
The short answer is yes; it should be. These days, an ever-increasing number of people access the internet via their smart phone or tablet. If your site isn’t mobile friendly, then you’re missing out on a large portion of your potential audience.
A web design company can generally offer you two different options when it comes to making your site mobile-friendly. They can create two different versions of your site – one for mobile devices and one for desktop users. Alternatively, they can build a mobile responsive site that works across all devices – this is currently the most popular way to go about it.
Mobile friendliness is an important consideration for those building a new site and therefore it’s a good idea to compare web designers and developers carefully to ensure they can build a suitable website.
Different website types
There are many types of websites available in this day and age. Which is the best? Web design really depends on your business requirements and budget, and therefore it’s best to speak to an experienced web designer – they’ll be able to point you in the right direction!
Most websites fall into one of two categories: brochure sites and ecommerce sites. Brochure sites are relatively simple and are best suited to service-centred businesses, as they are designed to showcase what a business can do. On the other hand, ecommerce sites are generally far more complex; they’re designed for online retailers and therefore incorporate product pages and a checkout system. There are also many different platforms on which websites can be built. Again, the best platform really depends on your needs and budget. Your website designer will be able to ascertain which is best suited to your needs – and many have their preferred platforms that they work with. The most common platforms include:
Whether you’re planning to get a new website built, want to redesign your product packaging, or are looking for a graphic design agency that specialises in company logos, it’s important to compare quotes and find one that best suits your needs.
Here at Marketing Quotes, we’ve simplified the process. We can provide you with quotes from firms in Sydney, Brisbane, Perth, Hobart, Darwin, Melbourne and most other parts of Australia. Our service is free and easy. Get in touch with us today, and we’ll locate a number of agencies that meet your specific requirements – these agencies will then contact you with their service offer and quote!