4 Tips for Mobile-Marketing Success in 2017
Mobile use is growing 58% year after year, and it only makes sense to adopt a mobile-centric approach to boost conversions. Further, 80% of the internet users use smartphones, and 68% of the companies have already integrated mobile marketing as an important part of their overall marketing strategy. This goes without saying that you are simply lagging behind others if you have not yet gone mobile. This 2017, make the most out of mobile marketing with a few tips given below:
1. Ensure availability of mobile friendly website
The businesses, which are looking to grab a huge market share, should invest to create mobile friendly websites now. The websites should be content rich and informative. It should run smoothly even on mobiles with slow internet connection. It should not consume a lot of user data. Therefore, you should limit the use of graphics and videos to save the data packs of users. The mobile website should be more responsive and load faster. It should be more secure with latest inbuilt data encryption technologies. Content plays a vital role in mobile ads. You should use the right headlines to tempt the user to click on the link. The next step is to create the best landing page to convert the traffic into your potential customers.
2. Target customers with best deals, discount codes and offers to increase sales
Now many online shoppers are looking for best deals, discount codes and good quality products at reduced rates. According to a recent study, about 96% people, who have participated in a survey, have used coupons to reduce the cost of products. You can start sending text messages and emails to the users and general audience alike to increase awareness about your products and services, best deals and how to use them to save more when shopping at your site. For example, if you are an airline company, you can send information about latest discount deals, and last minute offers etc to the mobiles of the users with an embedded link to initiate the transaction. Similarly, online merchants can send information about latest mobiles, discount codes to save up to 50% and EMI options etc to the emails and through SMS. It is one of the best ways to increase awareness about the products and boost sales.
3. Cashless payment option is the buzz
Establish an accord with digital payments gateways and private banks credit or debit cards for digital transactions. You can also offer them with cash on delivery option for online transactions. The payment should be easy, self-explanatory and secure. It helps to get repeat customers and boost revenues. You should also reduce transaction charges for online payments to lure more customers. Further, you can also offer them interest-free EMI option to increase sales from income categories.
4. Make use of social platforms
It is highly recommended to reach the customers via social platforms like YouTube, Snapchat, Instagram, Periscope, and Facebook. The cross-platform strategy is vital for improving the success rate for your business. You should try to post different content on each platform. Make the best use of the above-mentioned tips and let us know in the comments as to how your experience was.