Google Adwords & Bing Management
Pay per click (PPC) is an effective online marketing strategy that provides you with instant exposure via the major search engines. This form of online advertising is available with major search engine such as Google and Bing. Google’s service – known as AdWords – is the most popular option here in Australia.
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If you’re looking for an SEM agency that offers Bing PPC and Google AdWords management services,

Marketing Quotes has you covered; we can provide you with a number of quotes, ensuring you find the right Bing PPC and AdWords management company.

Whether you’re looking for AdWords or Bing advertising quotes from agencies in Perth, Sydney, Hobart, Darwin, Melbourne, Brisbane or anywhere else in Australia, we can help you compare firms in order to locate the most suitable service.

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What does AdWords and Bing advertising involve?

Have you ever noticed the ads that appear right at the top of the search engine results pages (SERPs), above the organic listings? It’s hard not to – they are right in your line of sight! These are paid ads, and they’re a great way to gain instant exposure in front of your target audience. As the name suggests, the advertiser pays each time someone clicks through to their website via the ad.

This online marketing strategy provides businesses with a number of benefits. In a similar vein to SEO, it essentially places your website in front of those who are actively looking for the goods or services that you offer. However unlike SEO that can take months to deliver results, Bing pay per click and Google AdWords services are virtually instantaneous. For this reason, it’s a great marketing tactic to implement whilst your SEO campaign is gaining momentum.

How does it work?

Pay per click (both AdWords and Bing) works via a bidding system. To begin with, you place a maximum bid on the key phrases you want to rank for. In order to determine which ads are shown (and where), the search engine takes into account two factors: your maximum bid and your site’s Quality Score.

Google works out its AdWords placements via the following equation:
PPC bid x ad Quality Score = Ad Rank

The higher the ad rank, the better the ad placement in relation to a certain search query. Google then works out the cost per click by:
Ad Rank of the advertiser below you / your Quality Score + $0.01 = CPC 

The easiest way to find a Google and Bing certified digital agency.

If you think that your business might benefit from PPC advertising, it’s crucial to compare companies and find one that best suits your needs. When ill-managed, this online marketing strategy can become expensive – and it’s therefore important to ensure you’re matched with an experienced Bing PPC/Google AdWords agency.

Marketing Quotes takes the stress out of finding the right company. We offer quotes for Bing PPC and Google AdWords management companies to businesses across Australia, from Hobart, Melbourne, Sydney and Brisbane through to Hobart, Darwin, Perth and everywhere in between.

Enquire today and we’ll contact you to discuss your specific requirements. We then search through our database of reputable adwords management companies in order to find an SEM agency that best suit your needs. It really is that simple!

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