5 Reasons You Should Be Using Facebook Instant Articles
With the emergence of Instant Articles, Facebook is letting everyone collaborate their content through the quick-loading mobile responsive format. With instant articles, the loading time of the content is significantly reduced while the publishers are provided with a wide range of design features for mobile friendliness on Facebook, enhancing the whole experience for users. However, what are the advantages for publishers from this Instant articles? We will tell you why you need to be using them!
1) Increasing count of mobile users
The count of mobile users is dramatically increasing in recent times. After 2014, number of mobile users are more than the number of desktop users and it is now a mobile world. And apart from number of users, more time is also being spent on the digital media through the mobile platform. This growth in number is not going to slow down anytime soon. The present data and upcoming predictions signify that your content must be mobile ready. Quick loading time and amazing user experience are what people need now!
2) Facebook is undeniably the most popular social platform
There are plenty of apps available for android users but only some are used by a large number of people. With an Instant Articles powered by Facebook, you don't just compete with thousands of apps but will also have to manage to stay on the top once the apps are installed. Facebook is the most used app on smartphones and it stays on top for a reason. Hence, Facebook instant articles would give your content good viewership.
3) Poor page performance on smartphones
If your site is not responsive and has got long loading times, you need to take an action on it. You could work out to make the load time of your website shorter by using the speed tester from Google. You could later pace up your site for the audience you gain from the Facebook mobile app through the usage of Instant articles. Other mobile users from other sources would still be able to view mobile optimised site page.
4) Higher engagement
Facebook has reported that the content on Instant Articles tends to garner larger engagement compared to other mobile optimised site pages. As per the reports, the Instant Articles are getting 20% higher number of clicks. Hence, it is evident that people are now more drawn towards Instant Articles and you need to make the most out of it.
5) Better monetisation
It doesn't only give a better experience for users but also help the publishers monetize their readers. Facebook had reported that Instant articles generate the same number of Ad Revenue on a per view count basis. So, Instant Articles are a great way to make money, just like you would if you went with other ad promotion platforms.
Well, these are the reasons you should immediately switch to the Facebook Instant Articles. What are you waiting for?
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