How To Attract The Media To Your Startup
In the new world, entrepreneurship and startups are the growing trends. There are a number of startups that are blooming all around us. So what factors affect the success of a startup? First of all, it’s the startup itself. How innovative is it? Another factor is the coverage that the startup gets. Even though we can’t do anything about the first, there is a lot we can do about the second. It is important for the startup to reach a lot of people for its success. And media is how we can accomplish it. Media helps us to take our product to a wider range of audiences and thereby increase the startup’s reach. It also provides you with necessary brand recognition and investors which are essential for the success of your startup. Here are some ways you can attract the media towards your start-up.
1. Get your key message set
It is important to have a proper message for your startup. Your key message is what you want the world to see about it. It shows the world about your product, the innovations that you provide and the development of your startup.
2. Get to know relevant journalist
It is important to have a list of all the journalists that cover your field. It is important to keep them by your side and interested. The more, the merrier.
3. Holding briefings for the press
For you to get the full benefit of the media, it is important to hold regular and detailed briefings with the media and journalist. This is how you take your voice and let it be heard by the public. Organize demos, press meets and the likes to get your product and ideas out there.
4. Get charismatic spokesmen
It is important to keep a spokesman for your company. He becomes the de facto face of the entire startup and lets people feel closer to the company.
5. Approaching a journalist
When you are just a beginner, it is hard to make the world take you seriously. So it is important to make sure that you get in touch with a budding journalist with who you will be having a symbiotic relationship. You can help them get credibility by sharing their articles. The way you approach the journalist is also crucial.
6. Get the social media’s backup
Today, social media is as important as journalistic media when it comes to reaching people. You should utilize the open and free social media to take your startup to places that wouldn’t be normally possible.
7. Getting credibility before trying the big fish
It is easy to get a local media to report about you and your startup. Once this has happened, you can use this leverage to try to get to the national and international media. It may be hard to get into a reputed media, but it makes it all the more rewarding. Media plays an important role when it comes to getting your message to the people. It is important to utilize the media for the maximum benefit of your start up. The success of your startup depends on it.
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