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In recent times, it has become more important than ever for businesses to develop a strong online presence. Consumers are turning to the internet in droves to find the products, services and information they require; if your business cannot be found online, you are probably missing out on a large portion of your target market.

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Which marketing services are right for your business?

The digital sphere is wide and varied. From search engine optimisation to paid online advertising, the type of strategy you implement – and therefore the digital marketing agency your hire – depends on your budget and business requirements.

SEO

SEO is the process of altering both on-page and off-site aspects of your website to help it achieve a better ranking in the search engine results pages (SERPs). SEO works well for a broad range of businesses; standard SEO is often suited to national and international brands, while local SEO can be implemented for small businesses targeting a local market.

PPC

Pay per click advertising can be used to complement an SEO campaign, although it’s also effective as a standalone service. Essentially paid online advertising, pay per click ads are shown at the top of the SERPs or across websites that form part of the Google Display Network.

On-page content

The content on your website needs to position your business as an industry source, as well as answer the search queries posed by potential customers.

CRO

Conversion rate optimisation is all about optimising your site so that achieves a better conversion rate. While SEO and PPC are about driving traffic to your site, CRO is about ensuring that traffic results in leads and sales.

Direct marketing

Direct advertising is still a very effective strategy – from online methods through to some of the more traditional techniques. An experienced marketing agency should be able to assist with everything from email campaigns through to flyers, telemarketing and even door to door sales.

Social media

An active social presence (when linked to your business website) is an effective way to help boost site authority.

As internet marketing services become a must for many businesses, an increasing number of service providers have formed to meet demand. If you are in search of a digital marketing agency, how do you go about choosing the right one? With a seemingly endless number of services available, it can be hard to determine exactly what type of firm your business requires.

Here at Marketing Quotes, we make the decision easy when it comes to choosing an online marketing agency. We partner businesses like yours with agencies that meet your needs – whether you’re in Melbourne, Sydney, Brisbane or any other major city in Australia.

Whether you’re in Melbourne or anywhere else in Australia, we’ll pair you with a reputable online marketing agency!

Whether you are looking for a digital marketing agency that can assist with SEO and PPC, or a full-service agency that offers a range of traditional advertising and digital marketing services, we can help.

We’ll put you in touch with an online marketing or advertising agency in Melbourne, Sydney or any other major city in Australia, ensuring you are partnered with a local company. Simply fill out our enquiry form today and we will get back to you promptly with 3-5 quotes.

Our service is simple, easy and free – so what are you waiting for!
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