Brochure and flyer printing, leaflet drops and letters are all techniques used for direct mail campaigns. Businesses send physical flyers by post (or letterbox drop) to current or potential clients on their mailing list, delivering a personalised message. This if often suited to small businesses targeting their local area, especially if the target demographic isn’t as technologically savvy.

Telemarketing isn’t all about cold calling people at dinner time. Effective telemarketing reaches out to an audience that is likely to be interested in what you have to offer. This particular lead generation method is popular with B2B sales; however it is only as effective as the pitch of the telemarketer. If you are interested in B2B marketing via this strategy, selecting the right telemarketing company is critical.

Mobile marketing is a cost effective way to reach people on your mailing list. Less disruptive than telemarketing, it’s a great way for businesses to promote upcoming sales, promotions and events.

Electronic direct marketing (EDM) campaigns are essentially the digital version of flyer drops. An EDM campaign will include a carefully crafted email, as well as auxiliary advertising methods such as remarketing, PPC, social media and even offline advertising. EDM campaigns are designed to deliver one of two outcomes for business: they either build brand loyalty (service-based companies) or generate sales (ecommerce businesses).

While door knocking may seem archaic in the digital age, it works surprisingly well for certain businesses targeting particular demographics. In a similar vein to telemarketing, door to door marketing is only as effective as the salesperson – so it is important to choose carefully.