Email marketing is not merely a relic that has been superseded by other forms of digital advertising; this method is still very much alive and well today. An effective advertising technique, strategic email campaigns are a great way to promote your message to those who have already shown interest in your business.
Put your email list to good use
These days, many businesses hold email addresses from past, current or potential customers. While this information can be used for a wide range of purposes, direct marketing is a common tactic.