From great web design, packaging design and brochure design, through to company logos, it’s important to project a consistent message to consumers.
If you are looking for an experienced graphic design company or branding agency to take your business to the next level, Marketing Quotes can put you in touch with the ideal firm. We can provide quotes to businesses in Brisbane, Darwin, Hobart, Perth, Melbourne, Sydney and most other parts of the country. Enquire today; it’s free and simple.
Marketing Quotes can partner you with a professional graphic design company that can help to develop and enhance your brand image via logo, packaging and brochure design. Experienced graphic designers have an eye for detail and will work alongside you to create promotional material that speaks volumes about your business.
The forefront of your business, great logo design is critical. From choosing the colours through to creating an eye-catching design that accurately conveys your business message, and experienced logo designer can take your brand image to the next level.
If your business resides within the retail or ecommerce sector, you will be well aware of the importance of great product packaging. An experienced packaging design company can ensure your products stand out from the crowd.
Brochures, flyers, business cards and other promotional material should incorporate your company logo and complement your brand image. From brochure to business card design, a professional graphic designer will be able to create marketing material that gives your business a competitive edge.
This is where it all begins; the success of your online marketing campaign starts and ends with your website. Therefore, it’s very important to get it right. Web page design and development isn’t merely about creating a site that looks great – although that’s certainly one factor. Websites need to appease two parties: potential customers and search engines.
Fortunately these days the gap between these parties has closed, and search engines such as Google are mostly concerned with user experience. The best web design companies understand how to get the balance right, creating a site that is both user friendly and SEO friendly from the get go.
There are a number of factors that need to be considered when creating a website with SEO in mind, such as:
The search engine bots need to be able to find their way around your website, and therefore the site structure needs to facilitate this.
Generally it’s best if content is presented in HTML, as the bots are able to read it in this format.
Relevant key phrases should be included in on-page content, title tags etc., however it’s important not to over-optimise.
The URL should explain what the page is about; this is also very useful for site visitors.
A site’s conversion rate is basically the percentage of site visitors that make an enquiry or purchase. A website’s ability to convert is important, and therefore this should be considered by your web design company.
Great design. A website’s design needs to instil confidence; it needs to look professional rather than spammy. No one wants to give their credit card details to a site that looks as though it was built in the 90s!
Call to action. The call to action message needs to encourage visitors to perform a desired action – whether it’s to make a purchase, enquire by phone, or sign up to a newsletter. The call to action needs to be strategically placed and should stand out.
Landing pages. These are the pages that site visitors land on when directed from another source (e.g. a search engine). The message on a landing page needs to match the marketing message used at the source, thereby providing site visitors with information that they are expecting to see.
On-page content. The content needs to provide visitors with useful information; therefore, it needs to be well written and error free. Typography is also important. Crucial information should be at the top of the page, and user-friendly font sizes and colours should be used.