Often referred to as the cornerstone of online marketing, search marketing is an effective strategy that can help your business gain important online exposure. In a nutshell, SEO marketing is the process of altering a website so that it ranks highly with the major search engines (e.g. Google and Bing) in relation to relevant key phrases for your industry. The benefit of achieving a high search engine results page (SERP) ranking is obvious; when your website is on the first page of Google, you’re essentially placing your business in front of those who are actually looking for what you have to offer. The result? An increase in highly relevant website traffic and greater online exposure for your brand.