Marketing Quotes can help you find the perfect partner.
Linked to a suite of reputable agencies, we can pair you with a social media management company that meets your needs and budget. Social media is no longer the domain of selfie-posting teens; it is a legitimate digital marketing tool that can provide businesses with a wide range of advantages.
If your target market utilises platforms such as Facebook, Twitter, Instagram and YouTube, then your business could benefit from a social strategy.
An increasing number of Australians are turning to social platforms across a broad range of demographics; even if your target market isn’t a stereotypical user, there is a good chance they are logging on far more often than you have anticipated.
If you are considering advertising across these platforms, it pays to hire a professional social media manager who understands how to get the most out of these advertising opportunities. While it’s possible to hire one in-house, it’s often far more cost effective to go through a social agency.
Which platforms are commonly used as part of a social media strategy?
Ultimately it depends on your business and target market, as different platforms are favoured by different demographics. Some of the main platforms include:
With more than 14 million users, Facebook is by far the most popular social platform in Australia. This platform offers businesses a wide range of marketing opportunities, from advertising through to creating and promoting a business page. While Facebook advertising services (such as display ads and sponsored posts) help to promote brand awareness, a business page can assist with customer service and help to build a rapport with clients. Advertisements can be targeted to reach a particular demographic, making it possible to reach your target audience – without wasting time showing ads to anyone else!
Allowing people to share their view of the world in 140 characters or less, Twitter is a popular social platform with close to 3 million active Australian users. Twitter provides businesses with a number of ways to advertise: Promoted Tweets, Promoted Accounts and Promoted Trends. Twitter uses information obtained from users to show your ads to those who fall within your target market. An experienced Twitter advertising agency can help to ensure you get the most out of this platform.
With more than 5 million monthly active users in Australia, Instagram is a social platform on the rise. Image-based, Instagram is suited to businesses that are able to promote themselves via photos – such as retailers with trendy products. While this platform isn’t as versatile as Facebook, it works incredibly well for the right business. If you’re not sure whether this platform is a suitable marketing tool for your business, an Instagram advertising agency will be able to set you on the right track.
With around 14 million unique Australian visitors each month, YouTube is by far the most popular video sharing website. For businesses, YouTube advertising presents a wealth of opportunities. Business ads (in video format) can be shown before other videos on YouTube, beside videos that are playing and also in the search results. While YouTube advertising does involve creating a video advertisement for your business, it can generate fantastic results if done effectively. For best results, businesses should ideally acquire the assistance of a professional YouTube marketing company.
If you want to utilise these effective advertising platforms, Marketing Quotes can pair you with an experienced social media management company. Whether you are looking for Facebook, Twitter, YouTube or Instagram advertising services, we will find an agency that meets your individual business requirements.
Simply fill out our online enquiry form and we will get back to you promptly with 3-5 quotes from reputable companies. Our service is easy, fast and free – enquire today!
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