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Many small business owners come across this issue at one point in time. How to make a marketing campaign that is successful in generating revenue through advertising without spending a lot of money? Well, we have ten essential tips for marketing on a shoestring budget! 1) Elevator pitch This one must be short and interesting. You must get the attention of the person and engage them instantly. Take your time to design a good elevator pitch which can...

It is a fundamentally known fact that businesses survive on sales which in turn are dependent on successful lead generation. Marketers may generate too little or too many leads, but salespeople often find converting these leads into customers, a challenge. We shall deal with the common errors committed regarding lead generation and their remedies in this segment. 1) Leads are being bought rather than generated organically It’s often seen that email lists are bought if there is a...

Social Media is the buzz word today and the impact it’s creating is huge with a larger reach and low cost for all kinds of businesses alike. It has become an inseparable part of marketing strategy for any industry, company size and product or service offering. The big question on everyone’s mind now is how to go about planning and scheduling social media. Given below are a few pointers to keep in mind when doing so. 1) What...

With the emergence of Instant Articles, Facebook is letting everyone collaborate their content through the quick-loading mobile responsive format. With instant articles, the loading time of the content is significantly reduced while the publishers are provided with a wide range of design features for mobile friendliness on Facebook, enhancing the whole experience for users. However, what are the advantages for publishers from this Instant articles? We will tell you why you need to be using them! 1)...

Metrics are the base for any kind of a successful marketing strategy. However, many companies fail in using most of such vital metrics to evaluate failure or success. Often, companies concentrate mainly on how many new leads are generated, thereby ignoring most of the complex aspects which can truly assess the success of a strategy. Marketers have always been in a moving cycle of constant flux and change. Since there are many strategies and marketing options now,...

It takes years of efforts for a company to build a strong brand image and goodwill. Only those companies that have performed well over the years can build a good reputation. But the worst part is that only one second is all it takes to spoil the reputation of your business. Yes! A negative review on the website of your company is sufficient to spoil the brand image of your company that you have built over...

Sponsored content is now a great business. Media platforms, bloggers, brand websites are all providing some sort of promotion options for sponsored content since it is a faster way to earn money and it gives you free content as well. While bloggers and small businesses collaborate to establish relationships which are based on direct marketing online, the biggies concentrate on sponsored content which can attract thousands of users. Since the sponsored content is in full trend...

Since the time it was launched, Instagram has widened in great proportions. Currently, there are about 400 million visitors who visit the site every month. These are the people who are fond of visual perspectives that the site offers. More than 800 images are added every day on Instagram and that is why Instagram captures our globe in a 'never seen ever' way. Instagram now offers posts that are sponsored, just like Facebook does. Despite the...

Infographics, these days, are used by many marketers to get people to visit their websites and enhance brand awareness. You must not be left behind. Infographics have turned important since they are one among the highly popular type of content on the web. Since marketers have understood the strength of images while marketing online, infographics have barged into popularity. We have some ways you can use infographics to increase your rankings on the search engines. • They...

When did you last see someone who did not have a mobile phone within their reach? It is through the mobile phones that your customers have a portable internet access point at all walks of life. It is vital to understand how your customers connect with your business through their mobile phones so that you can focus more on mobile marketing ideas among all other marketing strategies you make. You need to check how much traffic...