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Metrics are the base for any kind of a successful marketing strategy. However, many companies fail in using most of such vital metrics to evaluate failure or success. Often, companies concentrate mainly on how many new leads are generated, thereby ignoring most of the complex aspects which can truly assess the success of a strategy. Marketers have always been in a moving cycle of constant flux and change. Since there are many strategies and marketing options now,...

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It takes years of efforts for a company to build a strong brand image and goodwill. Only those companies that have performed well over the years can build a good reputation. But the worst part is that only one second is all it takes to spoil the reputation of your business. Yes! A negative review on the website of your company is sufficient to spoil the brand image of your company that you have built over...

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Sponsored content is now a great business. Media platforms, bloggers, brand websites are all providing some sort of promotion options for sponsored content since it is a faster way to earn money and it gives you free content as well. While bloggers and small businesses collaborate to establish relationships which are based on direct marketing online, the biggies concentrate on sponsored content which can attract thousands of users. Since the sponsored content is in full trend...

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Since the time it was launched, Instagram has widened in great proportions. Currently, there are about 400 million visitors who visit the site every month. These are the people who are fond of visual perspectives that the site offers. More than 800 images are added every day on Instagram and that is why Instagram captures our globe in a 'never seen ever' way. Instagram now offers posts that are sponsored, just like Facebook does. Despite the...

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Infographics, these days, are used by many marketers to get people to visit their websites and enhance brand awareness. You must not be left behind. Infographics have turned important since they are one among the highly popular type of content on the web. Since marketers have understood the strength of images while marketing online, infographics have barged into popularity. We have some ways you can use infographics to increase your rankings on the search engines. • They...

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When did you last see someone who did not have a mobile phone within their reach? It is through the mobile phones that your customers have a portable internet access point at all walks of life. It is vital to understand how your customers connect with your business through their mobile phones so that you can focus more on mobile marketing ideas among all other marketing strategies you make. You need to check how much traffic...

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