Rebranding a business refers to the process of changing or making slight alterations in the brand image that was formerly created by the company. The main purpose of rebranding the business is to flush out the negative image that was...
As marketers, you might create content for persuading your customers and engage with them. However, modern customers are savvy and skeptical. If they find slightest hints of an advertisement, they move on. Hence, these customers must be influenced, and that...
Many small business owners come across this issue at one point in time. How to make a marketing campaign that is successful in generating revenue through advertising without spending a lot of money? Well, we have ten essential tips for...
It is a fundamentally known fact that businesses survive on sales which in turn are dependent on successful lead generation. Marketers may generate too little or too many leads, but salespeople often find converting these leads into customers, a challenge....
Social Media is the buzz word today and the impact it’s creating is huge with a larger reach and low cost for all kinds of businesses alike. It has become an inseparable part of marketing strategy for any industry, company...
With the emergence of Instant Articles, Facebook is letting everyone collaborate their content through the quick-loading mobile responsive format. With instant articles, the loading time of the content is significantly reduced while the publishers are provided with a wide range...
Metrics are the base for any kind of a successful marketing strategy. However, many companies fail in using most of such vital metrics to evaluate failure or success. Often, companies concentrate mainly on how many new leads are generated, thereby...
It takes years of efforts for a company to build a strong brand image and goodwill. Only those companies that have performed well over the years can build a good reputation. But the worst part is that only one second...
Sponsored content is now a great business. Media platforms, bloggers, brand websites are all providing some sort of promotion options for sponsored content since it is a faster way to earn money and it gives you free content as well....