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Business dictates that a loyal customer is worth a lot more than a new customer. Thus, the main aim is to maintain your customer base and keep them loyal. Here are five strategies to boost customer loyalty: • Enhance customer experience The...

LinkedIn is a social networking platform which is used for professional networking. The service enables the users to create profiles and connections that build professional relationships. When on a social site, people compete to get the attention of the world....

Mobile use is growing 58% year after year, and it only makes sense to adopt a mobile-centric approach to boost conversions. Further, 80% of the internet users use smartphones, and 68% of the companies have already integrated mobile marketing as...