LinkedIn is a social networking platform which is used for professional networking. The service enables the users to create profiles and connections that build professional relationships. When on a social site, people compete to get the attention of the world. One way of doing this is to make your content go viral and win people’s hearts. Discussed below are 5 ways to go viral on LinkedIn. Ways to go viral on LinkedIn 1. Spreading the message When...
Every company or establishment understands the value of marketing, but they fail to implement the marketing strategies themselves. Why does that happen? Why is it so difficult to make a marketing budget and comply with it? There are possibly two reasons for this. Firstly, you do not spend enough on marketing. When your budget is lower than required, you might be exceeding it by a margin. Or in the other situation, you have a flexible budget...
Mobile use is growing 58% year after year, and it only makes sense to adopt a mobile-centric approach to boost conversions. Further, 80% of the internet users use smartphones, and 68% of the companies have already integrated mobile marketing as an important part of their overall marketing strategy. This goes without saying that you are simply lagging behind others if you have not yet gone mobile. This 2017, make the most out of mobile marketing with...
Are you one of those B2B companies which are relying more on content marketing to generate leads? Do you run hundreds of blogs to impress your audiences, and are still not able to achieve success? Well, here are a few quick ways to do that! 1. Identify Vital Ideas from Your Blogs to Target the Users of Social Media You should get 10 to 15 important facts, ideas and data quote from the blogs and populate on social...
Rebranding a business refers to the process of changing or making slight alterations in the brand image that was formerly created by the company. The main purpose of rebranding the business is to flush out the negative image that was created by the company and give the company a whole new face. While some companies undertake to change the entire goal of the organization in order to rebrand their business, some of them settle down by...
As marketers, you might create content for persuading your customers and engage with them. However, modern customers are savvy and skeptical. If they find slightest hints of an advertisement, they move on. Hence, these customers must be influenced, and that influence must come from those like-minded people whom your customers know and believe. In the new paradigm, it is the bloggers and other content sources with a loyal following on the social networks who are the...
Many small business owners come across this issue at one point in time. How to make a marketing campaign that is successful in generating revenue through advertising without spending a lot of money? Well, we have ten essential tips for marketing on a shoestring budget! 1) Elevator pitch This one must be short and interesting. You must get the attention of the person and engage them instantly. Take your time to design a good elevator pitch which can...
It is a fundamentally known fact that businesses survive on sales which in turn are dependent on successful lead generation. Marketers may generate too little or too many leads, but salespeople often find converting these leads into customers, a challenge. We shall deal with the common errors committed regarding lead generation and their remedies in this segment. 1) Leads are being bought rather than generated organically It’s often seen that email lists are bought if there is a...
Social Media is the buzz word today and the impact it’s creating is huge with a larger reach and low cost for all kinds of businesses alike. It has become an inseparable part of marketing strategy for any industry, company size and product or service offering. The big question on everyone’s mind now is how to go about planning and scheduling social media. Given below are a few pointers to keep in mind when doing so. 1) What...
With the emergence of Instant Articles, Facebook is letting everyone collaborate their content through the quick-loading mobile responsive format. With instant articles, the loading time of the content is significantly reduced while the publishers are provided with a wide range of design features for mobile friendliness on Facebook, enhancing the whole experience for users. However, what are the advantages for publishers from this Instant articles? We will tell you why you need to be using them! 1)...